Delete, Archive, Reframe: The Booming Business of Erasing a Celebrity's Digital Past
Before a major comeback, a brand deal, or a awards campaign, something else happens first — a quiet scrub of everything embarrassing, problematic, or just plain cringe from a celebrity's online history. A shadowy industry of digital reputation firms is cashing in on Hollywood's need to rewrite the past, and the results are reshaping how we see our favorite stars.