Marketing is an essential part of any business. Every business needs marketing of their products and services so that the prospective clients are aware of their offerings. There are different marketing methods that are prevalent in the business world today. SMS marketing is one of the most popular marketing methods that are used by business all over the world. There are several benefits of SMS messaging over other marketing channels. They are as discussed below:

1. The most popular benefit of SMS marketing is that it is an immediate and direct channel. When you send a message to your prospective clients, the text is delivered to their phone right away. Most of the recipients read the message within 15 minutes of delivery, so you can be assured that your message will be read by the prospects quickly. The text messages are also a direct channel as the message is sent directly to the personal number of the prospective clients. There is no chain here, so there is no chance that the message will be lost midway. When your marketing efforts are immediate and direct, you can expect customers to get back to you if they require your products or services.

2. Another great benefit of using Short Messaging Service for business promotion and marketing is that it helps you to learn more about your customers.

Troy Morton, a general manager with Textedly sheds some light, “You can conduct short surveys via SMS so that the clients can respond back sharing their views. Your clients can give feedback of your products or services, and in this way you can learn about the views of your valuable clients. The best thing is that the responses are quick as opposed to email marketing where clients take more time to respond. They are more likely to engage because they are less annoyed by a simple question than an entire email with a bunch of different questions.”

3. One great benefit that can be achieved with SMS messaging over other marketing methods is that there are no barriers. When you opt for email marketing, the recipients can add you to spam list ensuring your emails do not land in your inbox. The case is different with SMS marketing as generally clients do not have the option to mark you as spam. As the SMS will not be blocked, you can continue to send messages. … Read the rest